FedEx pledges $25 million over 5 years in NIL program for University of Memphis athletes
MEMPHIS (AP) — FedEx on Friday pledged $25 million over the next five years to be used in sponsorship deals with University of Memphis athletes, a huge boost for the school’s name, image and likeness compensation efforts.
The Memphis-based shipping giant said the program will initially focus on football, men’s and women’s basketball and other women’s sports. The deal was facilitated by Altius Sports Partners, a company that works with dozens of schools on NIL activities.
The deal is for $5 million per year, an especially significant sum for a school that does not play in a wealthy power conference. The Tigers compete in the American Athletic Conference.
“This gives us an opportunity to invest in bright, young athletes in our great hometown of Memphis, strengthening our connection to the next generation of leaders,” FedEx executive vice president and chief marketing officer Brian Phillips said in a statement.
Related articles
Target to lower prices on basic goods in response to inflation
Target plans to cut prices on thousands of consumer basics this summer, from diapers to milk, as inf2024-05-21Xi Focus: Xi Calls for More Achievements in Party's Theoretical Innovation
Contact Us HomeNewsHighlightACWF NewsSocietyWom2024-05-21Macron, Le Pen lead 1st round of French presidential election
French President Emmanuel Macron delivers a speech at a rally after the first round of French presid2024-05-21- *Facing the rampant spread of the Omicron variant and its threats to the health of the elderly, gove2024-05-21
Six killed in a 'foiled coup' in Congo, the army says
KINSHASA, Congo (AP) — Six people were killed and dozens arrested following attacks on the residence2024-05-21- Pernod Ricard products on display during an expo in Shanghai. (ZHANG HENGWEI/CHINA NEWS SERVICE)2024-05-21
atest comment